ToAssign:
Reshaping the Pre-con Assignment Market
How Bay Street Ventures Powered the Largest Assignment Platform in Ontario
Founded in 2016, ToAssign is a premier digital marketplace tailored for assignment listings. Our platform is designed to cater to both buyers and sellers, offering a seamless experience enhanced by intuitive search tools, verified listings, and detailed property information. Whether you’re an individual owner or a real estate professional, ToAssign provides an efficient way to showcase properties and connect with potential buyers.
Market Opportunity
Ontario sees over 20,000 new home sales annually. Despite this, there has been no dedicated platform for property owners or real estate agents to list and sell assignments in the GTA effectively. The process is often fragmented and lacks standardization, unlike the MLS system. Recognizing this gap, ToAssign has been committed to developing a comprehensive platform since 2016, simplifying the assignment listing process for all users.
Challenges Faced
Initial Struggles
Like many startups, ToAssign encountered several initial challenges, including limited connections and a lack of resources. Building a network and securing the necessary funding were significant hurdles in the early stages.
Market Dynamics
The real estate market experienced rapid shifts during the pandemic, transitioning quickly to a seller’s market. This period of high demand was followed by a cooling phase, presenting additional challenges for maintaining stability and growth
Bay Street Ventures’ Role
01
Capital Support
Bay Street Ventures played a crucial role in launching ToAssign by providing the necessary capital support. This funding was instrumental in setting up operations, recruiting top talent, and executing early-stage marketing campaigns.
02
Leveraging Networks
By leveraging Bay Street Group’s extensive network of over 1,700 agents and 100+ developer partners, ToAssign quickly established a strong market presence. This network helped attract top talent and secure key deals, accelerating the company’s growth.
03
Strategic Support
Bay Street Ventures also provided essential back-office, administrative, and advisory support. This strategic assistance enabled ToAssign to operate efficiently and make informed decisions, ensuring a solid foundation for long-term success.
Growth, Innovation & Impact
Milestones Achieved
High Success Rate
Community Focus
Future Outlook
ToAssign will continue to support assignment transactions in Ontario and aims to replicate its successful model in other provinces, including Alberta, Quebec, and British Columbia. Our goal is to expand our reach and continue providing exceptional service to users across Canada.
Interested in learning more about how Bay Street Ventures can help your startup achieve similar success?
Contact us today to schedule a free consultation.
